This article is exactly what you need to do,
to sell your home fast in Sacramento or create a bunch of leads of individuals, who are HOT
prospects to buy your home.
Before, I share my 3 ideas on selling your
homes; you need to take a few simple steps...
PREPARATION
1. You need to locate and interview an
aggressive Mortgage Broker, very knowledgeable, with a GREAT TRACK RECORD of
closing deals, especially difficult ones.
I cannot stress enough the importance, of
having a great broker on your power team. I own and run, the R.E.I.A. (real
estate investor club) in my area, so whenever I hear a member, say they got a
difficult deal closed, I always make sure to inquire for an introduction,
because this might be the broker who can get most of my deals funded.
Remember, you can sell a home ten times, if
you can't get the buyer funded by a mortgage company...who cares, you’re
wasting your time.
2. You should make some effort in fixing the
home up; even if it's a hunker, I'd still get the lawn cut and maybe throw a
coat of paint on the property. You'd be amazed at the improvement to even an
ugly property, with a simple coat of paint on the front of the property.
3. Go to your local community financing
office or local grant and home-buyer bond office. For example in my area (Atlanta
Georgia in Fulton County), both counties run a FREE class for your buyers on
becoming a first time home buyer and when they take the class, they then get a
voucher from the county, giving them an X amount credit toward the purchase of
their first home. The best part is sometimes the loans are even forgiven, when
certain criteria are met by the new homeowner.
LET'S DO SOME MARKETING ON STEROIDS
Let's be frank, you’re going to have to be
more aggressive, smarter and persistent than 99% of all your homes neighbors.
There's no magic pill, but this has been
working for both my students and me, for the last year, and we're always
testing and fine-tuning the system.
And I can tell you, that while every other
investor, is sitting with their heads in their butts, my students and I are
able to sell all of our properties, during slow markets in one of Atlanta’s
poorest areas.
1. Buyers are #1 priority
Basically you create your own buyers. The
best example would be converting a lifetime renter into the American Dream a
homeowner. Just so happens, that while becoming the American Dream, they also
end up buying your home.
Very simply, create a flyer or postcard, and
market to communities of people who would be a great prospect to buy your home.
Who doesn't want to be a homeowner in America?
Nobody, that's a stupid question, everyone wants to be a homeowner, and it's
bred into us as kids.
The real key is you must understand, that
these individuals renting, most are under the impression they CAN'T get a
mortgage. They might have tried in the past, and we're shutdown and
embarrassed, only to believe they would live the rest of their lives as a
RENTER.
These are the best leads you can focus on,
because it's not a matter of IF they'll buy your home, they will, the key is
can you get them funded or is it the right house for them, financially
affordable.
I must also share with you, this strategy
will take some of your time and initiative, because their is hand holding
involved, mortgage brokers, and helping them get any government help in First
time homebuyer money.
2. Relationships and referrals are key!
Go where the most prospects are for your
home. I'll give you some examples, you need to go where the most and the best
prospects are to buy your home, assuming it's a good deal (priced right, and
there's still built-in equity for your buyer).
If you have any contacts or a friend of a
friend, now is the time for using it and your expectations are for these
contacts to open doors for you, to their sphere of influence.
For Example, one of my students, Brandon,
leveraged a contact he had, his cousin (she was a middle school teacher), and
she introduced him into the schools, where it just happened that the schools
are in the same area, that he was selling a great starter home.
He sold the home that he needed to the most,
but then, once word spread of what he was able to do, the rest of the teachers
came out of everywhere, wanting him to help them. He's since helping the 1st
teacher, sold another 5 homes, to 5 different teachers, earning him over $40k
for this simple, leveraged relationship.
So what ponds can you fish in, with your
marketing? Think about whom you know (friends, family members, and associates)?
BEST: Teachers, Cops, Firefighters,
Government Employees, Bus Drivers, Department of Transportation. (These careers
are loved by lenders, they mostly have good credit, and their income is
basically guaranteed and very stable.)
GOOD: Large local employers: Supermarkets,
Local telephone company, Home Depot, Wal-Mart, etc.
3. Use the Internet...
You should definitely have an individual
website for your property.
You can get a simple site built for under
$100.00.
Use www.elance.com or www.rentacoder.com :
Two great sites, for getting your site created, they are both similar to EBay.
You post an auction about your project (your home website), and then companies
bid on your job, and you get to see samples of their work and read all their
feedback, after you decided who wins your job, you choose a winner. Oh by the
way, both of these services cost you nothing, their completely FREE. Take some pictures with a digital camera of
your home and you'll end up emailing them to the site designer, to post on your
site. Treat this as an online, digital brochure, basically being able to do
whatever you can conceive. You can take a video of the home, with you walking
through the home and then have it placed on your site. If you're intimidated by
video, like I was at first, don't be, because your web site designer can do it
for you, very easily.
Now, whenever you talk to someone on the
phone or in person, they can quickly look at your property, on the web. This
will be the best $100.00 you'll ever spend on marketing of your home.
4. Hold your own, "First Time Homebuyer
Seminar".
Before you say anything, I don't expect you
to be Tony Robbins or Grant Cardone, but if you can get 10 to 15 people in a
room, you’re going to be successful.
We shared this strategy with my mentoring
students, and it's been working excellent for them, from the results I've been
receiving back from my future millionaires. In fact, one of my students from Atlanta,
Alex, has been executing this strategy like crazy.
Before writing this article, I received
permission from Alex to share some of his feedback with you, on the Homebuyer
seminars that have been very successful for him.
He's now doing 1 a month, every month. Also,
since he's has a few successfully under his belt, he's now selling sponsorship
space to his seminars, to Mortgage brokers, credit repair companies, and he's
even worked out a joint venture with two different realtors, whom pay him for
every property they sell to one of his prospects.
If you're curious how he's filling the room,
all he's doing is as follows...
-Flyers in Parking lots, I.E. Wal-Mart,
Publix Supermarkets, and local churches.
-Free Advertising on www.craigslist.com
-He uses bandit style signs on the side of
the road, 18 x 24, corrugated plastic signs.
-He's even put up a website so that
attendees, can pre-register for the seminar.
-He also is giving them an ethical bribe for
attending the seminar; he gives them a few books and food just for making it to
the event. The best part is he received the books for free on the Internet, and
he's also allowed to give them away for free and even rebrand them as his own
books.
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